5 Reasons to Invest in a Firehouse Subs® Franchise Now
When Firehouse Subs founders, brothers and former firefighters Robin Sorensen and Chris Sorensen opened the first Firehouse Subs in 1994 in Jacksonville, Florida, they were confident their concept had the potential to be something extraordinary. Today, it’s clear that inclination was right. In 25 years, Firehouse Subs has expanded to become a sandwich franchise system of more than 1,170 restaurants and continues to grow as the brand breaks into new and existing markets at a strategic rate.
How does Firehouse Subs continue to maintain such tactical growth? From the strength of our operations to our unique first responder culture and commitment to the communities in which we operate – here are five reasons the brand continues to succeed.
Focus on Culinary Innovation
Our unique steaming process is just a better way of making a sub, hands down. Steaming awakens the flavors of our premium meats and cheeses, and our raving fans agree. Furthermore, and after 25 years in business, Firehouse Subs remains dedicated to menu innovation to drive traffic and sales across our franchise system. From our most recent launch of our Nashville Hot Brisket to this summer’s Jamaican Jerk Turkey Sub, Firehouse Subs remains focused on providing unique flavor profiles while remaining true to our classics such as the Hook & Ladder® and New York Steamer®. In a nutshell, Firehouse Subs serves an amazing sandwich and when you combine that with our authentic firefighting décor and commitment to local first responders - it’s a combination that keeps people coming back for more. This repeat business is a bedrock of our franchisee’s success.
Restaurant of the Future
With an ever-growing history of product innovation, a focus on exceptional customer service, and a one-of-a-kind brand identity, Firehouse Subs has been committed to building franchisee profitability for 25 years. Looking forward, we’ve recently invested in building our Restaurant of the Future prototype, which opened in Jacksonville this summer. The design features improved efficiency for Firehouse Subs guests with a repositioned ordering area and a designated space for Rapid Rescue To Go® orders. In addition to the layout, the furnishings, fixtures, finishes and graphics are all new for the brand as well. Every element of the prototype is designed to demonstrate our brand’s commitment to community, first responders, heartfelt service and quality food that satisfies. Giving a nod to the shared family-style experience of a fire station, there will be a new community table in the front that seats six. “The Restaurant of the Future prototype at our Durbin location is the first fundamental redesign of the restaurant that we have ever undertaken,” said Robin Sorensen, Co-Founder of Firehouse Subs. “After 25 years in business, it’s an honor to be able to look to the future with our brand. We believe this prototype provides a better Firehouse Subs experience that adapts to today’s busy guests, while still placing focus on the support of first responders and the communities we serve.”
Our marketing is as memorable and as compelling as our subs. “Enjoy More Subs. Save More Lives.” not only sets us apart, but it applies to every aspect of our business. Everything we do is about bringing people back again and again to drive sales inside and outside our restaurants. The marketing team at Firehouse Subs integrates a robust mix of digital and traditional advertising, public relations, community relations and across-the-board communications to elevate our message locally, regionally, nationally and internationally.
From an initial immersive multi-week training course with our operations experts that jump starts a new franchisee’s onboarding, to a mentoring system that buddies up new and seasoned franchisees with peer to peer support, to ongoing education, conferences and collaboration - Firehouse Subs takes training as seriously as our food and first-responder support. From corporate support systems to a simplified business model, the entire Firehouse Subs franchise system is designed to position franchise owners for success.
Last, but certainly not least, our focus on first responders in the local communities in which we operate is often the tipping point for our guests when they choose where to eat and for our franchisees when they choose where to make their investment. In 2005, the Firehouse Subs founders established the Firehouse Subs Public Safety Foundation with the mission of providing funding, lifesaving equipment, and educational opportunities to first responders and public safety organizations. Through the non-profit 501(c)(3), Firehouse Subs Public Safety Foundation has granted more than $46 million to hometown heroes in 49 states, Puerto Rico and Canada. To learn more, visit firehousesubsfoundation.org.
In addition to our strong brand identity, excellent franchise relationships, and a firmly established and passionate executive leadership team, Firehouse Subs also boasts an affordable average initial investment of approximately $350,000 for a single restaurant, depending on the real estate selected. To learn more, visit firehousesubsfranchising.com.