From Franchise Owner to Community Leader: How to Elevate Your Presence

Brick wall with the logo and firefighter gear hanging off hooks

When you open up your own franchise, like a Firehouse Subs location, a whole world of opportunities lies ahead of you! Not only will you have the chance to build financial success for yourself and provide for your loved ones, but you’ll also be able to help your community. Some franchise owners fail to see the value in this part of the business and get too wrapped up in the mere numbers of sales, store maintenance, etc. And they end up missing out on a truly enriching experience; their neighborhoods miss out too. Franchising benefits your community because as a franchisees you can be more than just a shop owner - you can step into a leadership role and make their local communities a better place.

When you join a brand family-like Firehouse Subs, you’ll have the chance to become a franchisee who benefits your community- someone who is a valued contributor and positive influence in your neighborhood, and even nationwide. With the right mindset and daily habits, you can elevate your presence to one that you can be proud of at the end of the day. There are a few ways that you can do this, and here are some tips to get you started with helping your community:

1. Create a personalized experience

Each of us wants to be seen, valued, and remembered. This includes every single person that steps foot in your store. Treat each of your customers like friends or family. Practice greeting everyone with warmth and positivity, and try to get to know something about them. Learn the names of your regular customers.

2. Team up with local nonprofits

Brands like Firehouse already have charitable giving built in, with our Public Safety Foundation, but that doesn’t mean the giving back should stop there. Find groups in your area that are doing good work and team up with them for fundraisers, catering events, or hosting gatherings. 

3. Connect with other businesses

Business owners and entrepreneurs have the power to set the tone for their towns, neighborhoods, and larger communities. Make the effort to meet your local business owners and create friendships or partnerships that strengthen things like public safety and cleanliness, inclusive spaces, and a culture of collaboration.

4. Show up in public gatherings

It is always a great idea to know what’s going on in your town, especially when you are a local franchise owner. Stay on top of things like local elections, board meetings, public forums, and other gatherings. Make your voice heard and listen to what your fellow community members are asking for. You may be surprised at the people you can network with, and the changes you can make, when you do this!

5. Be the change

Despite it sounding like a cliché these days, it really is powerful to “be the change you wish to see in the world.” Even when you are dealing with your own stress or hardships, try to show up each day with compassion, optimism, and a heart for service. Treat everyone with fairness, including your employees and customers. Practice gratitude and take care of your own health. 


Ready to step into your role as a franchise owner and benefit your community? Get in touch with us at Firehouse Subs today to learn about our current opportunities! 


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