How to Handle Dips in Your Franchise Business

Interior photo of a restaurant's wood tables

One of the key traits of any successful franchisee is the ability to stay invested and positive, even during down times. Most business owners understand that there will be ups and downs throughout time, and the ones that make it long term are the ones with a good strategy to handle these waves. It’s important to know that even if you’re doing everything ‘right,’ you’ll still have slower months sometimes, and that’s okay. With the right attitude and preparation, you can ride out the leaner times.

If you are a Firehouse Subs franchise owner, or hope to be one soon, you’re in luck. You have a great team of supportive people who are here to help you succeed. There are hundreds of other franchisees that you can learn from, and gain insights into how they’ve handled dips in business. So don’t forget to look to others within the Firehouse Subs family, for inspiration. Beyond that, there are a few general tips to keep in mind, when business slows down:

1. Take advantage of open time

Don't think of slow times as times to sit around, but see them as opportunities to get ahead! Use every available working minute to find ways to improve. Perhaps you’ve been putting off some deep cleaning, or organizing your files. Or maybe you want to get a head start on your taxes. Or perhaps you have been falling behind on your marketing or networking. Slow times are ideal for getting caught up and/or working ahead!

2. Get out into the community

Instead of being discouraged by slow business, or letting it keep your head down, now’s the perfect time to step out and be seen in your neighborhood. One of the keys to a successful enterprise is community and building respect among your fellow business owners, potential customers, and loyal fans. Make an effort to introduce yourself to surrounding companies, look into sponsoring events, collaborate on giving back, or other ways to let people know who you are and what you stand for.

3. Plan your resources

During times of booming business, it can be tempting to take larger paychecks, buy things that you may not need, or otherwise spend more than necessary. It’s important that you plan ahead for slow times, by being very mindful of your revenue. Prioritize areas of your store that truly need updates or restocking, and make sure you have plenty saved before tackling less important projects. If you can plan your spending and saving well, you can ride out slow times with more grace.

4. Remember your ‘why’

Most Firehouse Subs franchise owners get into this business because they are passionate about the brand. Perhaps you were drawn to this because you love sharing great food, or you love charitable giving. Maybe you have a vision for your future and your family. Take a moment to reconnect to the deeper reasons why you’re doing this, and remember what you’re working towards!

Dips in business are to be expected, but they don’t need to spell disaster for you. Keep these tips in mind, and you can ride the waves with confidence!

Want to learn more about our franchise opportunities at Firehouse Subs? Get in touch with our team today!


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