Immediate Firehouse Subs® Franchise Opportunities Available Across San Jose
Firehouse Subs® has recently tapped the largest city in Northern California as the ideal region for expansion and is currently seeking qualified franchise owners.
San Jose is third behind Los Angeles and San Diego in population, it is the nation’s 10th largest city and is ranked as one of America’s top three safest cities. It’s the home of innovation and has certainly lived up to a 1988 publicity campaign in which it dubbed itself the “capital of Silicon Valley.” More than three decades later, San Jose is home to thousands of tech companies, many with household names – like IBM, eBay, Cisco Systems – and a myriad of other companies.
For these reasons and more, Firehouse Subs has earmarked San Jose as a target area for new restaurants.
“The growth trajectory in Northern California paired with the fact that we currently have only a handful restaurants open in the area, makes San Jose an ideal platform from which single and multi-unit franchise owners can compose their own success story,” said Greg Delks, vice president of global and non-traditional franchise development for Firehouse Subs.
With more than 1,170 restaurants operating in the U.S., Puerto Rico, and Canada, the Jacksonville, Fla.-based brand is now focusing on expansion across Northern California. Known for signature premium meats and cheeses piled high on toasted sub rolls, it’s the restaurant’s support of first responders and public safety organizations at the neighborhood level that has created brand advocates nationwide.
“Firehouse Subs doesn’t just make a sandwich, it makes a difference,” Delks said. “Our core values as a brand stem from the first responder mentality of our founders Robin Sorensen and Chris Sorensen, both former firefighters.”
Since the inception of the Firehouse Subs Public Safety Foundation in 2005, the brand has granted more than $44 million in 49 states, Puerto Rico and Canada to provide equipment, training, and support to first responders and hometown heroes in the local communities where restaurants operate. It’s important that potential franchisees embrace this community-first focus and desire to be an important part of their neighborhood fabric, Delks said.
“As important as the financial numbers are in the potential ownership of a Firehouse Subs, franchisees also need to mesh culturally with everything our brand stands for,” adds Delks. “We’re looking for restaurant franchise owners that will not only be exceptional small business operators, but who will also add value in their neighborhood communities.”
Locally, individual franchisees recycle five-gallon pickle buckets and make them available to customers for a $2 donation to the Foundation. Additionally, donation canisters on register counters collect spare change and the Round Up Program encourages guests to “round up” their bill to the nearest dollar, all benefiting the Foundation.
“One of our most important catalysts for growth has been verbalizing our mission statement: ‘To carry on our commitment to and passion for hearty and flavorful food, heartfelt service and public safety,’” Delks said.
The Firehouse Subs system is designed to position its franchisees for success with a strong brand identity, excellent franchise relationships, and a passionate executive leadership team. Firehouse Subs also boasts an affordable average initial investment of approximately $350,000 for a single restaurant, depending on the real estate selected. But there must also be a mutual synergy and common objectives between candidates and the brand, according to Delks.
When evaluating a brand, a number of factors go into the decision-making process including financial performance, geography, territory exclusivity, innovation, operations, and support. But there also must be an authentic connection to our cause, mission and very identity.
“While our food and operational model continue to drive our business, it is our commitment to the Firehouse Subs Public Safety Foundation that remains the tipping point for many people as they consider investment brands,” he said.
“We’re seeking owners and franchisees for restaurants in San Jose that will join us in our first responder mission.”
In addition to the expansion in San Jose, Firehouse Subs has targeted other territories available for the right operators who want to team up and become a part of the Firehouse Subs family; these locations include Seattle, northern Ohio and Lexington, Ky. Visit firehousesubsfranchising.com for more information.