Industry Trends to Know for a Successful Franchisee
Like any business owner, a franchisee who stays abreast of industry trends and adapts their products, services, and marketing accordingly has the advantage of appealing to a broader customer base. The priorities and needs of consumers fluctuate with the latest technology or craze, and even short-lived viral moments can provide opportunities for greater exposure for your franchise business. Whether you’re a new franchisee or are considering opening your own franchise, it’s smart to stay in the know of what’s hot and what’s not. Stay on top of trends, and you’ll have an easier time connecting with your customers and growing your business over the long term.
To maximize your revenue and forge trust with your customers, here are a few of the latest industry trends to be aware of:
Hygiene and Safety
With the COVID-19 pandemic moving into its third year, it’s clear that enhanced cleanliness is something we can all expect for the foreseeable future. Make sure you are prioritizing the safety of your guests with additional hygienic procedures and policies. This is especially true in the foodservice industry! People want to see that extra precautions are being taken to prepare and serve their meals safely.
Timing and Convenience
There has never been a better time to own a fast-casual food franchise. People are spending less time sitting down in restaurants (even before the pandemic) and are leaning more toward quick and easy options. Food can be ordered ahead of time, often on an app, and picked up or delivered for ultimate convenience.
Industry trends have shown an increase in charitable interests of the general public, and companies that prioritize giving back to their communities are seeing greater customer loyalty. The Firehouse Subs Public Safety Foundation supports local first responders and hometown heroes, and giving back has always been central to the brand. When customers know their purchase is helping others, it makes them feel good about what they are a part of every time they place an order.
It’s important to include people of all walks of life when marketing your restaurant. People want to see greater representation of minority groups and feel that everyone is welcome no matter what. Individuals of all backgrounds, ethnicities, genders, abilities, and body types should feel welcome in your establishment.
Gone are the days when a restaurant could thrive without a website or social media platform. In order to connect with potential customers and grow brand awareness, make sure you are active online! Make it easy for people to find you, talk to you, and learn about what you offer. A blend of information and humor usually sells well, and a strong social media page is a great way to stay connected with your customers and your community.
Taking care of our planet and our environment is at the forefront of many people’s minds, and consumers appreciate doing business with a company who is doing their part to reduce pollution and waste and build a sustainable future for generations to come.
Pay attention to industry trends and engage with your community about what they want and need. Meet your customers where they are, and you’re sure to see greater success this year. To learn more about becoming a part of the Firehouse Subs family, contact us today!;